MyPlant Wins Plantarium Press Prize
On 26th of August 2008 MyPlant was voted best consumer concept by the International press at Plantarium Show in Boskoop Netherlands. Visitors from all over the world come to this showcase for the European nursery industry.
The chairman of the jury Mr Lieuwe Zander presented Mr Pat FitzGerald Managing Director of FitzGerald Nurseries with the top Plantarium Press award. Plantarium is one of the most prestigious shows in the European Nursery Industry. In accepting the award Pat said it was a great honour to receive such an important award especially as an Irish company coming to The Netherlands.
This is the companies second major European award in 2008 having won Best Plant in the patio and balcony plant category with Phormium Black Adder at IPM Essen Germany, in January. IPM Essen is one of the world’s most important Nursery Trade Shows. Black Adder was bred at the company MyPlant laboratory here in Ireland.
The Plantarium 2008 Jury Chairman Lieuwe Zander had the following to say at the awards ceremony presentation on behalf of the International Press jury.
“MyPlant is an extremely interesting concept, with a beautiful product range with striking colours, for gardens, terraces and balconies. These are foliage plants that provide colour, even during the winter. They are also extremely suitable for small rooms. This concept clearly focuses on a wide target audience . MyPlant is intended for consumers who may not have green fingers, but who do realise that plants are good for the living environment and that they will adorn their garden, terrace or balcony. These consumers want a wide range of products to choose from, but they also want to keep shopping simple. This group can be found in all age categories, yet particularly among 30 to 45-year-olds. They are open to new ideas, but have little spare time. The jury feels there is a large market for this concept and says it has a good chance in the retail channel.”
Other awards at Plantarium 2008
In addition to winning the top Press Prize FitzGerald Nurseries also had 1 Bronze medal winning plant Ceanothus Tuxedo and one silver winning plant Carex Everest both from our own breeding program. In addition two bronze medal winners are produced exclusively by FitzGerald Nurseries for young plant sales in Europe.
Carex oshimensis ‘Everest’ (Silver Medal) created amazing customer interest and comment at the show by visitors from Japan, USA, and Europe alike. Carex Everest is marketed in USA by Anthony Tesselaar Plants and produced by Pacific Plug and Liner, Watsonville California. In Europe Everest is produced by FitzGerald Nurseries and marketed by Plantipp, Netherlands. For the rest of the world plans are in progress. It is pretty clear that Everest is set to become an outstanding plant in collections for patio and balcony. For sales enquires contact sales@fitzgerald-nurseries.com
Ceanothus Tuxedo (Bronze Medal) is marketed in USA and South Africa by Anthony Tesselaar Plants and in the rest of the world by Plantipp. Ceanothus Tuxedo is marketed in USA by Anthony Tesselaar Plants and produced by Pacific Plug and Liner, Watsonville, California. For sales enquires contact sales@fitzgerald-nurseries.com
Cordyline australis ‘Burgundy SpireTM’ (Bronze Medal) Together with Anthony Tesselaar International FitzGerald had a bronze medal with Cordyline Burgundy Spire which is sold around the world by FitzGerald Nurseries and was bred in New Zealand by Mr Geoff Jewel a well known Cordyline breeder. Burgundy Spire is Marketed worldwide by Anthony Tesselaar Plants, produced in USA by Pacific Plug and Liner and in Europe by FitzGerald Nurseries. Burgundy Spire is a truly fantastic bold Cordyline and is set to become an industry standard. Burgundy Spire is now on the market For sales enquires contact sales@fitzgerald-nurseries.com
Uncinia rubra ‘Belindas Find’ (Bronze Medal) FitzGerald produce the bronze medal winner Uncinia ‘Belindas Find’ from Plantipp and bred by Lyndale Nurseries New Zealand and marketed in Europe by leading Dutch plant licensing and marketing company Plantipp. Belindas find is an outstanding Uncinia and we feel ‘Belindas Find’ will become a great success in the market as it provides an outstanding colour palette not already available in this form of plant. Belindas find is produced in Europe by FitzGerald nurseries. For sales enquires contact sales@fitzgerald-nurseries.com
http://www.plantarium.nl/Page/sp4275/index.html
http://www.deboomkwekerij.nl/nieuws/id55799-115022/concept_myplant_wint_persprijs_2008.html
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