IPM Essen Horticultural Trade Show
PM 2011 is the fifth year for FitzGerald Nurseries to exhibit in Essen and it has been a positive show for the company ever since. During these five years the rate of change in horticulture industry and in the economic welfare of the western world has been unprecedented. However despite this turmoil FitzGerald Nurseries has managed to stay focused and progress in bringing great plants to the world. Thanks to the international exposure and successes at IPM together with other marketing efforts the company now exports 90% of its production to 18 countries.
This year we will announce another colourful and unique patio container plant to the market. This is a new more hardy cross species variety of Astelia called Astelia chatamica x nervosa ‘Silver Shadow’PBR. This Astelia brings an intensely stunning silver foliage option to modern containers for balconies or patios. It is a durable and easy care plant with a tolerance to freezing temperatures down to -8° C for short periods. In areas where temperatures go below that ‘Silver Shadow’ can be easily overwintered by bringing it indoors in a bright and cool place. We hope you agree with our impression that ‘Silver Shadow’ provides an interesting colour and form addition to easy care balcony gardening which fits with our successful MyPlant® concept.Award with German Minister of Agriculture
During 2010 one of our biggest successes is our Sweet Potato cutting sales. After a number of years of research we are now selling large amounts of rooted cutting of Sweet Potato variety Beauregard Improved onto the European market. This success will be followed in 2012 with first trials of three new varieties from the breeding programme of University of Louisiana all with different nutritional qualities. Sweet potato varieties are but a few of many new ideas we are working on. We hope you will take some time to visit us on our stand to take a look at our other new products we are developing to introduce new colours and more compact forms for small patio and balcony gardens. We are glad to say we have further developments in this direction which we hope you will find interesting.
Pressemitteilung IPM Essen 2011 – Deutsch
In 2011 stellt FitzGerald Nurseries zum fünften Mal auf der IPM aus und jede einzelne Messe war bisher ein Erfolg. In diesen fünf Jahren gab es viele ungeahnte Veränderungen in der Gartenbauindustrie und der wirtschaftlichen Lage in der westlichen Welt. Trotz diesen ganzen Tumults konnte FitzGerald Nurseries weiterhin sein Ziel verfolgen, der Welt großartige, neue Pflanzenselektionen anzubieten. Dank des internationalen Renommees der IPM und den damit verbundenen Messeerfolgen und im Zusammenhang mit anderen Marketingmaßnahmen exportiert der Betrieb nun 90% seiner Produktion in 18 Länder weltweit.
Auch auf dieser IPM werden wir eine weitere Neuheit aus dem Kübelpflanzenbereich vorstellen. Es handelt sich um eine neue, besser winterharte Kreuzung von Astelia mit dem Namen Astelia chatamica x nervosa ‘Silver Shadow’PBR. Diese Pflanze mit dem einzigartigen, silbrigen Laub, stellt eine neue Variante der modernen Kübelpflanze dar. Sie ist ausdauernd und leicht in der Pflege mit einer Winterhärte bis zu -8°C. In Gegenden, wo die Temperaturen längere Zeit unter diesen Punkt sinken, kann ‘Silver Shadow‘ leicht an einem hellen und kühlen Ort überwintert werden. Wir hoffen, Sie teilen unseren Eindruck, das ‘Silver Shadow‘ eine interessante Form und Farbe bietet und außerdem perfekt in unser MyPlant® Konzept passt für leicht zu handhabende Containerpflanzen auf engstem Raum.
Einer unserer größten Erfolge im Jahr 2010 war die Vermarktung von Süßkartoffeljungpflanzen. Nach einigen Jahren der Forschung verkaufen wir nun große Mengen an bewurzelten Stecklingen der Sorte Beauregard Improved auf dem Europäischen Markt. Dieser Erfolg wird hoffentlich fortgesetzt werden im Jahr 2012 mit ersten Versuchen von drei weiteren Sorten aus dem Züchtungsprogramm der Universität von Louisiana mit unterschiedlichen Qualitäten im Bezug auf den Nährwert. Süßkartoffelsorten sind nur einige der neuen Ideen an denen wir zurzeit arbeiten. Wir hoffen, dass sie etwas Zeit finden werden, uns an unserem Stand zu besuchen, um sich über weitere Neuheiten zu informieren, die das Angebot an geeigneten Pflanzen für kleine Balkongärten um neue Farben und kompaktere Wuchsformen erweitern soll. Es wird also weitere Entwicklungen in diese Richtung geben, die Sie, wie wir hoffen, interessant finden werden.
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